Hi, I’m Isabel

I’m a UX/UI designer and former journalist. I’ve also dabbled in graphic design, newsletter and podcast production, social media management, branding, and [tee-shirt] sales.

Still working on laser vision, though.

More about me

UX Case Studies

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UX Case Studies ~

*CURRENTLY* leading the digital expansion of a custom home-building business

…as product designer and project manager at BuildLabs. Find previous clients’ experiences here.

Featured
*Coming Soon* AI Marketplace @ The Metapause
UX/UI Design, Branding, UX Research
*Coming Soon* AI Marketplace @ The Metapause
UX/UI Design, Branding, UX Research

Lead product designer for an AI-driven marketplace startup offering menopause symptom relief and tracking.

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UX/UI Design, Branding, UX Research
Onboarding @ Infield.AI
UX/UI Design, Data Visualization, Branding
Onboarding @ Infield.AI
UX/UI Design, Data Visualization, Branding

Redesigned the onboarding flow and created a diagnostic report page for an OSS maintainer, drawing inspiration from 1960s NASA manuals and Edward Tufte’s principles on information architecture.

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UX/UI Design, Data Visualization, Branding
Website Magic @ Key To Growth Therapy
Branding, Product Design, Wix
Website Magic @ Key To Growth Therapy
Branding, Product Design, Wix

Rebranded a pediatric speech pathologist’s website to attract and build trust with new clients. Competitor research, stakeholder interviews, and color theory informed the final design.

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Branding, Product Design, Wix
Redesigning @ Washington Printmakers Gallery
UX/UI Design, Squarespace, Maintenance Optimization
Redesigning @ Washington Printmakers Gallery
UX/UI Design, Squarespace, Maintenance Optimization

Transformed a gallery’s Squarespace website in accordance with user and business goals.

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UX/UI Design, Squarespace, Maintenance Optimization
Restructuring NSA.GOV • Personal Project
Information Architecture, Accessible Design, UX Writing
Restructuring NSA.GOV • Personal Project
Information Architecture, Accessible Design, UX Writing

A case study in designing an accessible and transparent website

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Information Architecture, Accessible Design, UX Writing

Additional Experience

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Additional Experience ~

Reporting and editing Lifestyle news for 4+ years

Produced bimonthly Forbes magazine columns, edited iconic lists including 30 Under 30, was responsible for some 300 freelancers, wrote celebrity features, published book excerpts, managed social media accounts, reported on-camera, photo-researched…etc.

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Multimedia-exploring

A podcasting, newsletter-writing, graphic designing, photojournalism-award-winning, brand-developing, video-editing Jack of all trades (master of some).

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